Join us in the Nordic movement towards the Asian market!

 
 
 

What is BAC Competition 2024?

Branding to Asia Case (BAC) Competition 2024 offers an exciting opportunity for top university students across Southeast Asia to immerse themselves in real-world challenges faced by Small and Medium Enterprises (SMEs) in the Nordic region. Through BAC 2024, participants will engage in strategic problem-solving, innovative thinking, and brand development to bridge the gap between Nordic brands and the burgeoning markets of Southeast Asia.

Why join BAC 2024?

In today's globalized economy, establishing a foothold in new markets is crucial for business growth and sustainability. However, many Nordic SMEs are yet to fully explore the potential of Asia, particularly Southeast Asia, due to unfamiliarity with the market dynamics and cultural nuances. BAC 2024 aims to address this gap by providing a platform for students to tackle actual business cases, thereby fostering cross-cultural understanding and driving impactful solutions for Nordic brands seeking to expand into Southeast Asia.

For whom?

BAC 2024 is designed for ambitious students enrolled in top universities across Southeast Asia who aspire to gain hands-on experience in strategic and the ever-evolving digital marketing, brand management, and international business. Whether you're studying business, marketing, economics, or any related field, this competition offers a unique opportunity to apply your academic knowledge to real-world challenges and make a tangible impact on the global stage.

When is BAC 2024?

Stay tuned for updates on the official dates and registration details for Branding to Asia Case Competition 2024! Get ready to showcase your skills, network with industry professionals, and embark on a journey of learning, collaboration, and innovation.

 

BAC is the only Nordic branding competition that has brought concrete results to over 40 Nordic companies. The competition has been held since 2016, and so far, there have been over 500 participating teams from all over Southeast Asia.

 
 

Jumpstart your journey in business and branding by joining BAC 2024!

At Branding to Asia Case Competition, student teams from top universities in the region will be challenged to study real-life case studies of Nordic partner companies and institutions, produce go-to-market strategies, analyze customer responses and deliver solutions for each company’s unique needs. The winning teams will present their solutions in the award ceremony.

 

Attention Nordic companies:
Register Your Company for BAC 2024!

 

Are you a company based in the Nordic region looking to expand your brand presence into the vibrant markets of Asia? Don't miss out on the opportunity to participate in the Branding to Asia Case Competition 2024!

 

Why Should Your Company Join?

  • Collaborate with top university students from Southeast Asia who will analyze your business case and provide innovative solutions tailored to your brand and target market, including a one-year go-to-market strategy in Asia.

  • Benefit from the diverse perspectives and creative thinking of student participants as they tackle your company's real-world challenges.

  • Showcase your company's commitment to innovation and international growth by participating in this prestigious competition.

  • Connect with bright young talents, industry experts, and fellow business leaders during the competition and beyond.

 

How to Register Your Company?

Simply fill out in the registration form below to register your interest. Our team will have a review, and our CEO, Kirsti Lindberg-Repo, will contact you as soon as possible to discuss further.

Don't miss this opportunity to tap into the immense potential of Southeast Asia's markets and elevate your brand on the global stage. Register your company today for Branding to Asia Case Competition 2024!

Stay tuned for updates on registration deadlines and guidelines. We look forward to welcoming your company to BAC 2024.