I am a Finnish adjunct professor and researcher in the study of branding, service and design management. Besides academic grounding, I have guided and coached companies in how to build greater value through strategic brand management.

As the founder and CEO of Brand Audit Group, I am a passionate brand enthusiast and recognized expert in the academic field.

It all started at Cornell University, where I did my doctoral research on the Ben&Jerry's ice cream brand.Those early years kick-started a lifelong dedication to branding research and expertise. This journey continued at Hanken, Swedish School of Ecomics in Helsinki and Aalto Arts. In year 2013, I was invited to work as a visiting professor in Singapore Management University. 

I have been actively contributing to branding research for the past 20 years and have extensive experience in co-operation with academia and practitioners. I have also published three books on branding: “Titans of Service”, “Titans of Branding” and "Asiakkaan ja brändin vuorovaikutus".