Looking back, looking forward

Kirsti Lindberg-Repo sanoo. Kuva: BENJAMIN SUOMELA HS

Looking back, looking forward. This 2014 interview with Helsingin Sanomat, outlined the benefits that a strong brand brings to a company. Especially during times of uncertainty, corporate management should consider what their brand and message is. 

"Marketing expert: Finnish companies lack a clear message"

According to adjunct professor of marketing and branding expert Kirsti Lindberg-Repo, executive management in Finland does not value branding as highly as in Sweden.

To read the full article in Finnish, visit Helsingin Sanomat.

Growth in the Asian market

This article (interview published in Pohjalainen August 1st, 2017) advocates/ Finnish companies to bring their products and services to the Asian growth markets. This is still a relevant topic, after the coronavirus pandemic, new markets will be found in brand-conscious Asia.

Brand researcher presses Finnish companies into Southeast Asia

Finland has numerous companies with grit and resolve planning to grow in size. Kirsti Lindberg-Repo advocates for them to take their products into Southeast Asia, where there is demand and growth.

According to Kirsti Lindberg-Repo companies from Pohjanmaa have a strong base to succeed in Asia. For consumers there, quality is not enough as design is paramount. That exactly is what is offered. For example producers of fur can provide excellent quality as well as design.

The economy of Southeast Asia is growing at a breakneck speed. The generation aged under 40 consumes a lot and builds the economy.

The prerequisite for exports into the region is to know the local market and consumer preferences.