MEDIA RECOGNITIONS
Professor Kirsti Lindberg-Repo has been featured in numerous press releases, and her case studies have been recognized and published on website such as Harvard Business Review.
case study: ultrarope
UltraRope: Crafting a Go-To-Market Strategy for Kone's Innovative 'UltraRope' Hoisting Cable
In any industry, companies must keep their mission, vision and values as the guiding aspects, as well as the determinants, of their market position. Kone, one of the global leaders in the elevator and escalator industry, was founded in 1910. Kone has always held the core belief that the elevator user experience should be more than a simple ride up or down. With its focus on design, Kone aims to give passengers an enjoyable experience that adds value to a building and its users.
CASE STUDY: KONECRANES
Konecranes: Lifting Not Just 'Things', but Entire Businesses, to New Heights
Konecranes is a leading manufacturer of lifting equipment and a market leader in industrial cranes and components. Headquartered in Finland, the group has the world's most extensive crane service network. North Americas is the group's best performing territory, accounting for a third of global sales. However, it is increasingly clear that future growth will primarily come from emerging markets elsewhere.